I’ve threatened to do it for years and I’ve finally done it- I raised the price of MeshCAM. I won’t say that the feedback has been “enthusiastic” but it has been positive. I figured that I should explain some of the reasons why I did it.
The first is the cost of support. About a year ago I added a phone number where users can get a hold of me directly- not a low level guy reading from a prepared troubleshooting guide, but the guy who wrote MeshCAM. This has been well-received but it does have a cost. To be honest, if I could find a way to offload this function to a third-party and maintain the quality of support then I would. Unfortunately I haven’t figured out how yet so I have to factor this support cost into the product.
The second reason is that the features have expanded greatly since the last time I raised the price. I think the last time the price was increased was in the late version 2 or early version 3 era. MeshCAM has gone thru a huge evolution since then and I think it’s fair to say that only thing that MeshCAM 2 and MeshCAM 5 share is the name.
From a competitive view, there’s nothing that offers the features that MeshCAM does for anything near the price. The range of toolpaths, toolpath options, and toolpath accuracy is well beyond all competitors below $500 to $1000.
Finally, price tells a customer what a product is worth. I can go on and on about what MeshCAM has and compare it to competitors but many people will assume that there’s something wrong with MeshCAM, or that it’s not suitable for their application, because it’s “too cheap”. A corollary to this is that I’ve found myself cringing lately when I speak to other software developers and I explain my pricing compared to market norms. I cringe because the next questions is almost always, “Are you selling a substandard product or you just ignoring the market?”
In the end the price is now $250. For corporate customers this is almost nothing; for individuals the cost might be much more siginificant. I’ve always tried to sell software that provides value well beyond it’s cost. I still belive this to be the case and I’ll continue to work to add additional value/features even after you buy.